Specialist insurance for companies building in the new economy.
Dedicated pages for startups, SaaS, fintech, AI, manufacturing, venture capital, founders and companies expanding globally. Find our broader business sectors below.
Startups & Scaleups
Insurance that scales from seed to Series D — without renegotiating every round.
We design programs that match where you are now and where the cap table says you're going. No oversold cover, no last-minute scrambles before a raise.
Technology & AI
Cover built for software, AI, platforms and the contracts they sign.
Standard tech wordings weren't written for foundation models, agentic systems or platform-level dependency. Ours are.
SaaS Insurance
Insurance for recurring revenue, uptime obligations and enterprise SaaS contracts.
SaaS companies need cover that understands subscriptions, implementation work, data, uptime, API dependencies and customer indemnities.
Fintech Insurance
Cover for payments, lending, wallets, data, compliance and high-trust financial products.
Fintech risk is not just software risk. It combines money movement, data, regulation, counterparties, directors and customer trust.
AI Company Insurance
Insurance for model behaviour, agentic workflows, data, IP and enterprise AI adoption.
AI companies need brokers who can explain model, data, dependency and contract risk in language underwriters can price.
Venture Capital & Private Equity
Fund-level, management company and portfolio-wide programs.
We broker for GPs, management companies and their portfolios — aligning cover across the stack so founders get better terms on day one.
International Expansion
Coordinated programs across AU, US, UK, EU and APAC.
Crossing borders changes everything — admitted policies, tax, sanctions, data, employment. We design global programs that actually hold together.
High Net Worth & Founders
Personal risk programs for founders, executives and successful exits.
When the company is the wealth, the personal risk picture changes. We design private client programs around founders, operators and family offices.
More businesses. The same UpSure approach.
A broker-led starting point for the work you do, with relevant risks, useful questions and a real conversation about cover.
UpSure Business
Cover for small and medium businesses.
UpSure Healthcare
Cover for the business behind the care.
UpSure Retail & Franchising
From a single shop to a growing network.
UpSure Hospitality
For the business behind every welcome.
UpSure Manufacturing
Products, production and everything in between.
UpSure Commercial & Corporate
A joined-up view of complex business risk.
UpSure Energy & Infrastructure
From project development to operation.
UpSure Construction & Engineering
Plans, projects and the people delivering them.
UpSure Transport & Logistics
For businesses keeping goods moving.
UpSure Life Sciences
From research to real-world products.
UpSure Food & Agribusiness
From production and processing to delivery.