Built for the clients most brokers call “too complex.”
UpSure was founded to serve a specific kind of client — startups, scaleups and innovative companies whose risk profile doesn't fit a template, and whose generalist broker has quietly started to struggle.
Why we exist
We started UpSure because the traditional broking model is optimised for volume, not innovation. A Series B AI company entering the US market, a smart manufacturer integrating robotics into the line, a VC fund negotiating a portfolio facility, a founder restructuring personal cover after a secondary — all of these clients share something in common.
They need a broker who will actually sit with the contracts, the financials, the cap table and the strategy — and build a program that reflects how the business really works.
Our practice is deliberately focused. Specialist practices. Senior brokers. Deep underwriter relationships. No cross-selling, no volume targets, no generalist quote-chasing. Just specialist broking for clients whose risk matters.
How we work with clients.
Depth over breadth
We limit the sectors we advise in so we can be genuinely expert in each one — and so our underwriter relationships actually mean something.
Program architects
We start with risk design, not product. The placement is the outcome of the plan — not the plan itself.
Built for velocity
Founders, CFOs and deal teams don't have weeks to wait. We turn around quotes, evidence-of-cover and contract reviews at startup pace.
Claims conviction
We negotiate wordings like they will be tested, because eventually they are. Our track record in disputed claims is our proudest credential.
Specialist brokers and operators behind UpSure.
A focused team combining insurance experience, founder empathy, product thinking and hands-on broking support.
Matt has been an insurance executive for 20+ years and is a wealth of knowledge on risk management.
Andrew is an experienced founder and investor that helps a lot of our clients beyond the insurance.
Lesile is the friendly face that leads our broking team and is also reasonably handy at Rugby League.
Eunice leads our operations team and works closely on platform and product development.
Considering a change?
Most clients come to us at renewal, ahead of a raise or deal, or after a claim that made them rethink. We're happy to review your program any time.