Founder friendly insurance.

Get the right insurances in place from idea to IPO with on demand expertise whenever needed.
Instant signup ⚡️ no credit card 🎉 free quotes.

A different experience,
than you may be used to.

No Paperwork
Building your company is intense, and there's only so many hours in the day - and let's face it, better things to do than fill out insurance forms. With our portal there's no paperwork to fill out at all and we guide you through.
Staged Advice
The insurance requirements will differ depending on your stage, and scale of the business. We help founders manage this tricky process to ensure management, product, cyber and other risks are covered.
Ongoing Support
As your company scales up your insurance needs are guaranteed to change. From a local start to going global we can assist you from the earliest days right up until pre IPO, or even IPO once you get there
Claims Made Easy
If you do end up having to claim (it happens!) we're with you through the journey. You're not sent to a call centre or left to figure it out, just submit through our portal and our team calls you to get it in place.

Get the right mix of protection.

Whether you're just starting out, or scaling right up, our team appreciates the risks you'll face and the types of cover you'll need to safeguard your company.
General
Liability
Professional
Indemnity
Product
Liability
Cyber
Insurance
Professional
Indemnity
Product
Liability
Cyber
Insurance
General
Liability
Professional
Indemnity
Product
Liability
Cyber
Insurance

More than just Insurance

UpSure is about more than just insurance, here's how we can further assist.
As your business grows and scales we're always here to help if you ever need us. We work closely with many early stage UpSure members on strategy, marketing, investor preparation, product development, and help later stage members with hiring, risk management and more.
When you join UpSure you're joining a network of other founders, including us, our investors, partners and team that all here to help you grow. Once you're an UpSure member, you not only have your insurance sorted, but you've got access to a collective network of people who're here to help.
The UpSure Marketplace helps you market your product or service to our growing community of great technology companies. As an UpSure member you get access to promoting your brand through the marketplace, and also access to the great offers submitted by our members.
JOIN MARKETPLACE
In addition to helping you get ready to go-to-market with our product liability insurance, UpSure also has the experience to help get  brands into leading retailers and distributors around the world. If you're ready to take your product to market let's talk.
As a reward for being an UpSure customer from time to time we do UpSure Airdrops, usually small gifts from our community that give you access to tech, events, services and more just for being an UpSure customer.
LATEST DROP


Join a growing community
of awesome founders.

UpSure now proudly supports over 100 leading global startups and growth stage companies. Here's some kind words from just a few.
Ben & Michael
Founders Thriday
We’ve worked with UpSure to help us navigate the earliest days of Thrive and are proud to be a partner. The team go above and beyond to not just get you covered but with many other connections too!
Scott McKeon
Cofounder Espresso
The team at UpSure make insurance for startups very easy! I was struggling with the process of getting the right coverage but UpSure made it simple and easy to understand.
Kabir Sidhu
CEO AirBolt
We're excited to not only work with UpSure on our insurance but to partner together to bring new and exciting products to market that empower our customers with smart insurance offerings! 
Angel Cindy
Founder Restive Group
We're proud to work with UpSure and have formed a great partnership over the past 12 months. The UpSure team have been fantastic to work with and it's funny to think that our insurer has become one of the most valuable partners as we scale our agency! 
Andrew Birt
Founder LIFX
Over the years I've experienced the difficulties of getting new tech products insured, and thought surely there's a better way. We founded UpSure to make the process of getting a tech business insured much easier, faster, and better and are thrilled that it's been so well received since launching last year! 

Supported by the industry leaders.

We work with the world's largest insurers, underwriters and Australia's largest general insurance broking group to ensure you not only have great coverage but peace of mind too.

GET STARTED
Instant signups, no credit cards, free quotes.