UpSure
All industries
Specialty practice

Startups & Scaleups

Insurance that scales from seed to Series D — without renegotiating every round.

Overview

How we advise

We work with founders and CFOs from pre-seed through pre-IPO. Our programs are built to flex with hiring spikes, new markets, board compositions, customer contracts and the next funding round — without the usual broker rebuild every twelve months.

Our startups & scaleups practice is led by brokers who have placed complex programs for clients at every stage — and who hold relationships with the underwriters who can price the risk correctly.

Core coverages

What we typically broker for startups & scaleups clients.

  • Directors & Officers (Side A / B / C)
  • Cyber Liability & Breach Response
  • Technology Errors & Omissions
  • Employment Practices Liability
  • Key Person & Founder Cover
  • Crime & Social Engineering
Key exposures

Risks the market gets wrong.

01

Term sheet & 409A exposure

Investor-driven D&O requirements, side letters and indemnification deeds that most generalist brokers don't read carefully.

02

Enterprise contract indemnities

Your first ASX-200 or Fortune-500 customer triples your liability profile overnight — and expects evidence of cover by Friday.

03

Hiring & remote workforce

EPL exposure ramps fast as headcount scales across states and countries. Most starter policies don't keep up.

Anonymised case
Restructured D&O, cyber and tech E&O ahead of a US enterprise launch — secured 5× the limits at a 12% lower premium and unblocked a $4m ARR contract.
Series B AI infrastructure company

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We'll benchmark your current cover against the market and flag gaps in 30 minutes.

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