Hardware is hard,
but insurance shouldn’t be.

UpSure is the best way to get your hardware insured, backed by expert advice, easy to use portal, and a team that’s here to help you grow!

Coverage we Offer

We offer all types of insurance in the one workflow and make specific recommendations based on your needs and stage of your company’s growth.
General
Liability
Professional
Indemnity
Product
Liability
Cyber
Insurance
Professional
Indemnity
Small babies need a lot of warmth and security.
LEARN MORE
Product
Liability
Cyber
Insurance
General
Liability
Professional
Indemnity
Product
Liability
Cyber
Insurance
Professional
Indemnity
Small babies need a lot of warmth and security.
LEARN MORE

A Network of Partners to Help

We not only insure hardware, but have built successful hardware companies ourselves. When you’re part of the UpSure network we’re always here to help.
Distribution Networks
We work with some of the world’s leading distribution firms, retailers and consumer marketing companies and always happy to refer our clients to our preferred partners.
Design & Development
UpSure insures some of the countries leading industrial design, development agencies, prototyping houses and more.
Embedded Insurance
We work with select clients to develop a packaged insurance option that let’s you add a recurring revenue stream to your business.
Product supporters
of OzHard The Australian Hardware Community
The Australian hardware community is always growing and we’re here to help.
Join the Community


Join a growing community
of awesome founders.

UpSure now proudly supports over 100 leading Australian startups and growth stage companies. Here's some kind words from just a few.
Ben & Michael
Founders Thrive
We’ve worked with UpSure to help us navigate the earliest days of Thrive and are proud to be a partner. The team go above and beyond to not just get you covered but with many other connections too!
Scott McKeon
Cofounder Espresso
The team at UpSure make insurance for startups very easy! I was struggling with the process of getting the right coverage but UpSure made it simple and easy to understand.
Kabir Sidhu
CEO AirBolt
We're excited to not only work with UpSure on our insurance but to partner together to bring new and exciting products to market that empower our customers with smart insurance offerings! 
Angel Cindy
Founder Restive Group
We're proud to work with UpSure and have formed a great partnership over the past 12 months. The UpSure team have been fantastic to work with and it's funny to think that our insurer has become one of the most valuable partners as we scale our agency! 
Andrew Birt
Founder LIFX
Over the years I've experienced the difficulties of getting new tech products insured, and thought surely there's a better way. We founded UpSure to make the process of getting a tech business insured much easier, faster, and better and are thrilled that it's been so well received since launching last year!